Inspiring great meals from prepared foods since 1924

Developing the vegetarian & vegan menu offer with our dedicated NPD team

September 12th, 2018

The number of people becoming vegan has increased drastically in recent years, with more than 3.5 million Brits now choosing to forego all animal by-products

According to a recent study conducted by YouGov for technology company ThoughtWorks, about one in five adults aged between 18 and 24 think that people will stop eating meat completely by 2030.

The researchers questioned a sample of 2,000 people to investigate how people’s shopping habits may change in the near future.

The study revealed that people are likely to start placing greater importance on the environmental impact of their purchases, with 32 per cent stating that they’ll feel more inclined to buy food that’s been ethically sourced from a sustainable supply chain.

On top of that, 62 per cent of the individuals polled said that in future they may prefer to purchase food products that have been packaged using recyclable materials.

While many of those questioned demonstrated their concern for the environment when revealing how their shopping habits may change in the upcoming years, others placed greater importance on expenditure.

57 per cent of those polled said that the price of food will become a more important factor for them in the next 12 years when doing their food shopping.

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