World cuisine in numbers for ready mealsJan 31st, 2018
Traditional meals remain in the number 1 spot with English cuisine at 40% of the category value £1,363.5m.
High growth areas are Chinese, Indian and Thai up £33.3m (11.4%), £27.4m (6.8%) and £14.2m (31.7%) respectively.
Japanese, Vietnamese and Malaysian ready meals are showing strong growth figures at £51.8m (27.9%).
Our love of Eastern cuisine is showing no signs of slowing down, from authentic restaurants, street food and premium own brand ready meals.
Both brands and own label are now to be found in all premium frozen sections.
The rise in popularity of single dish cuisines and street food dishes is seeing emerging trends appear on the shelves.
Retailers aren’t undercutting established brands but are going for premium products with prices to reflect the exotic ingredients and npd investment.
Ready meals saw strong growth in the year across chilled and frozen categories, gaining £2.1bn and £30.4m respectively.
A bonus of new Asian dishes becoming mainstream is their healthy range of ingredients.
All this doesn’t mean the end of classic British and European cuisines, but greater consumer choice.
It’s going to be exciting 2018 for npd and retail.