Frozen foods just get coolerOctober 5th, 2018
The frozen section in UK retail was once seen as low cost and low quality compared to fresh produce.
With improved production methods, global ethical sourcing and premiumisation of frozen dishes, it’s now a category rich in innovation, quality, sustainability and growth potential.
The millennial buyer isn’t impeded by historic judgement of the category and producers such as Roberts of Port Dinorwic are creating through specialist NPD services are delivering dishes which meet the demands of the health-conscious buyer.
Premiumisation keeps pushing the boundary for the frozen category with provenance and authenticity of ingredients and flavours.
Consumer awareness is improving with regards to frozen foods is often less processed and contains fewer additives/preservatives than chilled alternatives.