U.K. market for ethical food growthMay 10th, 2019
Ethical food and drink sales hit £8.2bn in 2018, with more British consumers are keen to make ethical food choices.
New research from Mintel shows that British consumers are making choices based on their conscience. This trend is set to continue with sales in 2019 expected to grow by 4% to £8.6bn. 83% of UK adults have said they’ve bought a food or drink item with some form of ethical certification, with 87% of over-55’s saying they were most likely to buy ethically-certified food or drink.
Almost half (48%) of UK adults researched said they are loyal to brands that they believe share their ethics and values, with that figure rising to 56% when just the under-25’s are counted. A third of adults also said they stopped buying products from brands that have acted unethically, showing how important it is to many that brands are acting ethically.