Meat-free food sales soar almost 20% as “middle-class” shoppers cut back on meatNovember 4th, 2019
Shoppers who are cutting back on meat products have fuelled a huge rise in meat-free products, with vegan ready meals leading the sector.
According to new data from The Grocer the sector is now worth £474.5 million, and almost two-thirds of consumers buying more meat-free products than they were a year ago.
Despite only three per cent of the country identifying as vegan, it’s a fast-growing sector, and 21 percent of people would call themselves flexitarian.
Supermarket sales had risen by 18 per cent, with sales of ready meals alone rising by a quarter to £78.8 million.