Free-from: investment and innovationJuly 12th, 2017
Free-from has been transformed from the neglected corner of the product development to a hub of investment and innovation.
Initially a niche category reserved for those with medical conditions, it is now bought by 78% of shoppers. Manufacturers and retailers are now embracing this category with passion. Any category with 38.5% value growth delivering £800m sales is set to grow even more if gluten-free products come off prescription.
As a specialist in new product development across the restaurant, pub, leisure, foodservice, manufacturing, retail, public sector and hospitality sectors one of our top customer discussions is about gluten-free options. Innovation now allows free-from shoppers and diners similar levels of choice as those without dietary requirements.