Pizza – a slice of the actionFebruary 27th, 2019
The UK takeaway market in 2018 was worth £4.2bn. Forecast to hit £5bn in 2020.
Pizza is growing in popularity and the market has a worth of £1.02bn.
Thin & crispy pizzas are the key to growth in both frozen and chilled sectors.
Frozen pizza is growing faster than chilled. Often driven by a lower price.
Innovation is driving both frozen and chilled market growth.
There is great development in the free-from, vegetarian and vegan ranges.
Branded market share is £304.7m against own label at £714.4m.