Plant-based foods perfect for both the freezer and chilledNovember 28th, 2019
Plant-based innovators and trending vegan NPD developers are seeing their products not only in the freezer but also now extensively displayed in chillers. Frozen still remains a dominant choice for plant-based foods.
The freezer captures the array of benefits from plant-based foods: quality, affordability and low waste.
Frozen gives long recognised benefits to the consumer including convenience, portion control and nutrition. Frozen may reduce the need for preservatives and reduce waste, which is a key driver for consumer decision making with environmentally conscious shoppers.
Considerable NPD investment is going into the plant-based sector to make the benefits of frozen transferable to the chilled sector.