Plant based foodsJuly 31st, 2019
One study has shown 95% of the people who bought a plant-based burger this past year were meat eaters.
The demand for plant-based foods soared 20% last year, compared with 8% in 2017.
The most sweeping changes are happening in food services, where demand for plant-based options is changing the menus in millions of food providers.
Plant-based options are more widely available, more appealing and better tasting, they’re also more socially acceptable.
The 2019 Food and Health Survey found that people want to make environmentally sustainable food choices. But they say it’s confusing to know what to buy. When it comes to reducing meat, most people are driven by health concerns and cost with animal welfare and environmental issues.
Millennials have reduced their consumption of one type of meat over the past three years. And even more people aspire to change their diets.
The vegan and vegetarian diet brings the benefits of more vegetables, whole grains and legumes with the lightest global footprint. But the fact is most people are either unable or unwilling to maintain strict no-meat diets. Compared with the number of vegans and vegetarians today, there are more than five times as many former vegans and vegetarians.
Smaller dietary changes are much more appealing and effective than eliminating meat.