Year of the vegan? Record numbers sign up for “Veganuary”January 4th, 2019
Record numbers have signed up to “Veganuary” and will try living on a plant-based diet, at least for a few weeks. With vegan options becoming cheaper, and more widespread and convenient, organisers of the initiative believe 2019 will be the year of the vegan.
According to a leading UK supermarket, a third of UK consumers say they have deliberately reduced the amount of meat they eat or removed it from their diet entirely. One in eight Britons are now vegetarian or vegan, and a further 21% say they are flexitarian – where a largely vegetable-based diet is supplemented occasionally with meat.
Many regard 2018 as the year that veganism moved out of the realms of counter-culture and into the mainstream.