Food-To-Go 2023 Trends
Health. Food-to-go consumers are 6% more aligned to health values when compared to the total eating out market. The new HFSS and calorie labelling will further increase consumer health awareness of the foods-to-go consumed.
Sustainability. Environmental issues have never been more important and will influence and motivate new product development, product and packaging formats and ultimately purchasing decisions. The majority of consumers which align purchasing decisions with brands with a positive approach to sustainability.
Premiumisation. With financial pressure premiumisation of food-to-go may be placed to take the place of a less costly restaurant meal. And a premium sandwich/salad may be perceived as a “treat.”