Food to go NPD
The UK food to go sector is booming. It’s predicted it will grow by £5bn over the next 5 years to hit £23.4bn by 2024.
If you are looking to take advantage of this growth market a key consideration is the fast pace of consumer expectations. Shoppers regularly say they are willing to pay more for a product that delivers on taste and quality from a trusted brand.
One of the secrets to winning a share in this lucrative food to go market is product development. Taste is still the number one driver of sales and repeat purchases, there is also the need for other requirements – vegetarian, vegan, gluten-free and healthy etc.
Innovation will pull buyers into new products representing food trends. And issues such as sustainability and green initiatives are of interest.
Looking for that food to go NPD? We may be able to help you…