Plant-Based Innovation
In the previous year plant-based meat’s value contracted by 4% in the retail market, it is up 16% on 2020. The value of this category is estimated at £579m.
Long-term category growth has been attributed to people choosing to be regular plant-based consumers.
Flexitarians are a massive growth area with almost 10% of meat and fish eating households planning to eat more vegetarian and vegan foods.
With innovation in the plant-based category and a raft of new brands, the offers are tempting and winning converts.
For the out of home dining experience from fast food joints to fine dining restaurants these outlets are embracing plant-based offers and delighting customers.
The on-the-go meal sector is seeing delivery of delicious options across sandwiches, chilled soups, salad pots and savouries.
Join the revolution.