Food NPD a key to success for restaurants
More than 1,400 UK restaurants collapsed in the year since June 2018 – underlining the scale of the so-called “casual dining crunch.”
The rapid growth of the causal-dining sector since the 2008 financial crisis had resulted in an oversaturated mid-market, which is still going through a dramatic shakeout.
Restaurants of all sizes have all struggled from overcapacity, weak consumer spending and surging costs. Having a loyal following is great but if that loyal following stops going out then there is an immediate problem.
Experts predict that after the current shakeout only restaurants with strong brand loyalty and a differentiated offering will survive.
If your food category is looking for inspiring NPD to assist with differentiation in this challenging market we look forward to the first discussion.